PPC &
Paid
Advertising.
Most ad spend in Egypt is wasted on wrong audiences, unoptimised copy, and campaigns set up once and forgotten. CAIROFLO treats your media budget as an investment — every piaster tracked, every campaign optimised weekly until your ROAS is maximised.
What’s Included
Performance-driven paid advertising across Google, Meta, and TikTok — engineered for the Egyptian and MENA consumer behaviour landscape.
Google Search & Display Campaigns
Keyword research, match-type strategy, ad copy testing, Quality Score optimisation, and negative keyword management. Google Ads is the most intent-driven channel available — we make sure your budget targets the highest-value searches.
Meta Ads (Facebook & Instagram)
Full-funnel Meta campaigns from awareness through conversion. Audience segmentation, creative testing, Lookalike audiences, and retargeting sequences built specifically for Egyptian consumer behaviour.
TikTok Ads Management
TikTok advertising for brands targeting Egypt’s under-35 audience. Creative direction, spark ads, and performance campaign management tuned for the platform’s unique algorithm.
Retargeting & Remarketing
Pixel-based retargeting across Google Display, Meta, and YouTube that re-engages visitors who didn’t convert on their first visit. Typically the highest ROAS channel in the full media mix.
Landing Page Conversion Optimisation
Ad traffic is only as valuable as the page it lands on. CAIROFLO builds and optimises landing pages specifically for each campaign — not just sends traffic to your homepage.
Weekly ROAS Reporting
Transparent weekly performance reports showing spend, impressions, clicks, conversions, cost-per-acquisition, and ROAS — with plain-English commentary on what changed and why.
What This Delivers
Every piaster you spend
should return more.
A free PPC audit shows you exactly where your current ad spend is leaking and what a properly managed campaign would return for your business in Egypt.